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Dr. Collin H. Larson (M.S.A. Strategist)
Jun 13, 20236 min read
The Real Truth About Brand Jackers: Why They're Not As Innovative As You Think
In this article, you will learn how to spot companies that are trying to brand jack you as well as what you can do to avoid them.
Dr. Candace L Reid (President & CEO)
Mar 1, 20234 min read
The Top 5 Things You Need To Consider When Going Global With Your Business
When expanding your business globally, there are a number of factors you need to take into consideration in order to be successful.
Alex Cofton, MBA (M.S.A. Economist)
Mar 1, 20234 min read
What Is The PVP Index In Marketing And Why You Should Care
The PVP Index is a powerful metric used by marketers to measure the value of a product or service as perceived by customers.
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